How to Write a Winning Job Advert to Attract Professional Freelancers

Are you looking for a freelancer to work with you? Simply posting a job description on the first job board you find may be the easiest method of looking for one, but it’s certainly not the best. To write a job advert that will attract the best professionals, try following these seven tips.

Write an ad for your job, rather than a description

Remember, an advert and a description do two different things. A description is better for inter-company use, letting people know what the job will entail. An advert, on the other hand, will entice the person you want to apply for the role.

Write your title carefully

Remember, the title for your ad will be the first thing your potential applicants see. Make it snappy, but communicate exactly what the job is to them. It will show up in search results, so use the right keywords to get the right person.

Screen your applicants

Be specific in your requirements, so that only the right applicants reply. For example, if you want someone who’s proficient in Photoshop, make sure you say that you’ll only consider applications from those with that skill. Then, you should reduce the number of applicants you get that don’t have the skills you want.

How to Write a Winning Job Offer to Attract Professional Freelancers

Add in a specific instruction

A good freelancer will read a job offer carefully before they apply, so add in an instruction in order to weed out those who don’t. For example, somewhere in your ad, mention that you’ll only consider applications from those who use certain keywords in their email header.

Have a colleague read your offer

When you’re done writing, hand your job offer to someone else to read. The best way of catching errors is to have a fresh pair of eyes look at it. If you can’t do that, read the advert out loud to yourself to hear if any of it sounds off or awkward.

Answer everyone

When applicants start coming in, make sure they all get a response. The quickest way of doing so would be to write up a template response for all your applicants, letting them know you received their application. When they start coming in, simply copy/paste it into a reply email. It gives a good impression of your business and will encourage freelancers to apply again if they’re not successful this time.

How to Write a Winning Job Offer to Attract Professional Freelancers

Proofread your ad before posting

Before you think about posting, make sure you proofread your advert. These tools will help you get the most out of your writing:

Hemingway Editor: Paste your ad into this tool, and any errors will be highlighted for you. Different types of errors will be in different colours, making it easy to spot the main problems.

BoomEssays: If you’re not too confident in your proofreading skills, this writing service can help. Send your finished ad to them, and they can run their trained eye over it and make any edits that are needed.

Pro Writing Aid: If you’re writing ads often, this tool is useful. It can be downloaded into several text editors, and will pick up any errors in your writing as you write.

Readability Score: A job advert is no good if it’s not understandable. Paste it into this tool, and you’ll get the average reading age needed to understand your writing.

Essay Roo: If you’re short on time, or you have several job adverts to write, a writing service can be able to do this for you. Send them the job description, and they’ll write it for you, meaning all you have to do is post it.

After The Deadline: This proofreader works quickly, which is great if you’re looking for someone in a hurry. Simply paste in your ad, and it will highlight errors and suggest possible fixes.

Writing a job offer that will bring the right person in for the job is a skill, and it’s worth keeping it honed. Use these tips to craft the best job adverts for your company, and you’ll be able to attract the right person for the job in mind, every time.

About the author:

peopleperhour blog contributor

Gloria Kopp is a web content writer and an e-learning consultant from Manville city. She graduated from the University of Wyoming and started a career of a creative writer. She has recently launched her Studydemic educational website and is currently working as a freelance writer and editor.

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Kelly Jane
Kelly Jane
Kelly is PeoplePerHour marketing expert. She has a wealth of experience in digital and social media marketing. As a freelancer, she has been committed in helping small businesses grow by offering them agile and result-driven marketing services.
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This is such an amazing article for the freelancers. This article providing detailed explanation about each and every stage for attracting the professionals. Thank you for sharing this.

ervin cote
ervin cote

Good article for freelancers.

Lannie Knoechel
Lannie Knoechel

Thank you Gloria, for the article I was looking for!Great tips and advice!

James Smith
James Smith

Such a good article for freelances they all are professionalist in over work. We also hire a freelancers for academic content writer. We should go through this website: NeedAssignmentHelp(DOT)Com

David Torrez
David Torrez

Many thanks for such a great tips! Hope you will viset my website too and get some more information and help (if it is needed) concerning writing
Good luck!

ashu sharma
ashu sharma

Hey really such a nice post dear. Thanks for sharing this amazing post.

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