Founded in 2014, The TEFL Academy specialises in training passionate educators to teach English as a foreign language around the world. Originally based in Ireland, the company has quickly expanded into international markets. They now offer courses in over 50 different locations in 12 countries — and all without opening a single office abroad.
With 20 full-time employees and 60 trainers around the world, you’d think there’s a whole team of experts managing the academy’s marketing and expansion efforts. But nothing could be further from the truth.
Rhyan O’Sullivan, the founder of the TEFL Academy, tells us why he’s never built an in-house marketing team. Rhyan is a huge fan of outsourcing with PeoplePerHour. In fact, the TEFL Academy has outsourced a large variety of projects to Freelancers on the PeoplePerHour platform.
Why outsourcing with PeoplePerHour is the best choice for the TEFL Academy
Building a successful business is really about working smart, not hard. While it often means pulling all-nighters and working weekends, it’s also a test of one’s ability to delegate, think strategically and source the right talent. Rhyan tells us he uses PeoplePerHour on a constant basis for three simple reasons:
- the ability to reach a very diverse range of skills
- the speed of delivery
- the quality of talent
#1 A diverse range of skills
Rhyan tells us that the tasks TEFL Academy don’t have time for or, in fact, the know-how to achieve, they outsource to PeoplePerHour freelancers. He often looks for freelancers who can deliver very high-quality work at affordable rates.
The spectrum of projects that on-demand experts have been entrusted to deliver range from smaller tasks such as setting up PPC campaigns to really specialised work like writing course content.
“PeoplePerHour has proven to be essential to our business,” Rhyan explains. “Our entire branding and corporate presence have been built using freelancers from PeoplePerHour. And so has our website. It’s been an essential tool for us.”
The real secret of outsourcing, though, is the ability to use PeoplePerHour freelance talent as a golden resource. You can use freelancers as an on-demand workforce for day-to-day tasks, but they can also take on bigger, more strategic projects that need a deeper level of expertise.
Rhyan explains how the TEFL Academy has recruited a TEFL teacher on PeoplePerHour, “a head-lecturer at Istanbul’s university. She wrote two books for us, which have sold thousands of copies and generated lots of revenue and positive feedback. We only sell them to our students; one of them is a general book about TEFL and the other is a resource pack that provides students with the tools to teach English anywhere in the world.”
#2 The speed of service and ease of use of the platform
Racing against deadlines is part of a freelancer’s job. Discovering this on-call creative force is often a revelation to entrepreneurs and project managers who need to have a plan B, just in case plan A goes up in smoke.
Rhyan puts it best: “PeoplePerHour allows us to reach a greater number of freelancers without hassle, in a very easy format. Within a day, or sometimes within even a couple of hours, you have a pile of proposals and you can make an informed choice. A project that would otherwise take two weeks or longer can be done in a day or a few hours.
If you have a tight deadline and you don’t know how to start, or don’t have the skills on your team, you can find them on PeoplePerHour very quickly. The platform makes outsourcing simple and easy.”
#3 The quality of talent at affordable rates
When asked about why he chooses PeoplePerHour over some of the competitors, Rhyan is very honest: “The quality of talent seems to be higher on PeoplePerHour. The platform also has many UK-based freelancers, which makes communication easier thanks to the same time zone, culture and no language barriers.”
Some of the relationships Rhyan has fostered through PeoplePerHour have been ongoing for several years. He’s even hired the same freelancers to help out with his other businesses. PeoplePerHour is built around the idea of assembling a freelance workforce, so carrying out repeat projects is easy. Rhyan also loves the simplicity of keeping Workstreams open with the freelancers he wants to contract again, instead of rewriting briefs or sifting through proposals.
Jobs completed for the TEFL Academy by PeoplePerHour freelancers
- PPC campaign
- SEO work
- Video production
- Data entry
- Flyer and brochure design
- Website development
- Email marketing
- Blog writing
- Course content writing
Rhyan’s biggest tip
“Keep Workstreams open to continue working with the Freelancers you like.”
Buyers, do you have a success story to share?
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