Freelancer Story: “Make sure your proposal is tailored”


Meet Chichi, a London-based freelance beauty writer and blogger who has worked with brands such as KLM Beauty, Divatress, Leighton Denny, Lee Stafford, NYX Cosmetics, Shea & Coconut, Afrocenchix, Afro Hair Skin and Co., Arbonne, Kypwell, Culti, Bali Balm and Merumaya.

Tell us a bit about yourself. How did you get into freelancing?

My name is Chichi and I am from London. I am a freelance beauty writer and I run a beauty blog. I got into full-time freelancing last year in February. I simply worked harder on my blog, set up my business website, set up a profile on PeoplePerHour and started searching for clients. Before I took the plunge full-time, I already had a client lined up and that encouraged me to make the leap full-time.

What was your previous job before deciding to go freelance?

I worked in various roles. I completed work experience placements in public relations and magazine journalism, and I worked in marketing and branding roles.

chichi writes

How did you come across PPH?

I’d heard of PeoplePerHour via word of mouth, and I’d always come across the website when searching for freelance work online.

What was your first job like on PPH?

It was really good. I had to write a business and marketing plan for a client as she was lovely to work with.

What is a typical day like for you?

I get up in the morning and have my usual routine. Then I get to work on assignments, taking breaks throughout the day. I take my lunch break later on in the day and I make during my working day to deal with emails and general admin.

How does freelancing compare to a 9-5?

I find that freelancing allows me to have total freedom, control and flexibility over my own work and schedule. I can work when I want, where I want and I make time for other things too.

Chichi's portfolio

What benefits have you found by using PPH?

PeoplePerHour has helped me to find work with clients and I can find advice on freelancing here. I can source work related to my skill set – copywriting and content writing.

What does your future hold? Where would you like to take this?

I want to continue building up my copywriting business and continue freelancing for the foreseeable future.

What are your top 5 tips for freelancers who are new to PPH?

  • Figure out your specialty. What are you good at? Then start looking for work on PPH within that skill set.
  • Write a really good proposal that’s tailored to the job description.
  • Know your rates and don’t undersell yourself.
  • Check PPH regularly for jobs.
  • Set up and update your profile – I am currently redoing my profile.

What are your top 5 tips for the job you do?

  • If you’re a freelance writer have a niche area. For example, I specialise in beauty content writing and copywriting.
  • Set up a business website.
  • Set up a profile on PPH.
  • Market your services and pitch yourself to clients.
  • Start a blog or set up a writing portfolio. Clients will want to see previous work.

What web browser do you use?


If you were an animal, which one would you be and why?

A butterfly, because they are carefree, or a cat, because they are cute and they sleep all day.

What do you think of Chichi’s story? Please leave messages of support for Chichi in our comments box below!
If you’d like us to feature your story, please contact us at

chichi writes



London, UK

Chichi specialises in writing copy and content for brands and businesses. She creates content that is captivating, engaging, interesting and informative.



  • Humayun R.

    I picked up many good tips from Chichi’s story. Thank you for writing this piece, Chichi! And I wish you the best in all your work. Thanks!

  • Kenneth Chidozie

    She’s awesome. I like the entrepreneurial spirit!


Post A Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.