A brand cannot survive today’s competitive marketplace without ambassadors. They consist of dedicated people who follow the company’s moves, products, and expansion without missing a thing. There are many “types” of brand followers who seem to appreciate the brand and want different things from the same brand.
The biggest businesses in all niches have one thing in common: they plan, strategize, and work smarter than the rest. If you want people to choose your brand over any other competitor, you should simply do better business. Doing better business means finding ways to capture the consumer’s attention by offering a special experience. It has been proven that brand humanization is one of the strategies that may help your business climb up the ladder quicker than you expected.
An approachable “humanized brand” will attract a loyal group of individuals that will do anything they can to fasten the expansion process. As for the unique prospects, it’ll positively influence them to take the next step in getting to know your brand better, without hesitations.
In today’s post, we’re sharing 5 tips to make your prospects and customers fall in love with your brand. Strictly, we’ll discuss several strategies to humanize your brand in a professional and effective manner.
1. Introduce Your Team and Their Stories
The first way to show your followers, prospects and customers that you’re not just a simple name and a logo is to introduce the brand’s team members through high-quality photos or short videos. No matter what business sector you’re in, the more clues you give about your employees the more trust you’ll cultivate.
Let’s say someone wants to purchase some crypto-coins. Nowadays, there are hundreds of companies who launch new coins. How do you know which is legit and which is not?
Well, one of the first things that ICOs (initial coin offering brands) offer to their public is an introduction of the team. Every member is presented in a transparent manner, the accomplishments and skills are listed, and every member of the team has social links that users can follow and inspect.
If you want to, you can even share a few stories about your team member’s personal or professional lives. This can potentially build rapport between your brand and your potential customers.
2. Involve Your Followers in Your Mission
Every respectable brand has a mission – if you haven’t started with one, I’d suggest you immediately figure out why your business exists (except the money). What’s your role in the marketplace? What solution(s) are you bringing to your target audience? Why should people choose you over your competitors? These are the questions you must ask in order to find your brand’s mission. Now back to the topic…
Allow your customers and brand followers to know what you’re after. Let it be clear that you want to reach a certain objective and ask for their help.
First off, you could ask them to subscribe to your newsletter and stay up to speed with your progress. Secondly, you can ask them to become your brand ambassadors and give them some compensation for actively promoting your brand. Finally, you can also organize live meetups, camps, or speaking events that will involve your fans and customers’ presence.
3. Be Available Online and Offline
When a prospect is looking for you, he or she should never struggle to find somebody to talk to. Customer support is the element that differentiates average businesses from successful ones. In order to humanize your brand, your satisfied or unsatisfied customers must be able to express their needs.
Imagine this: you buy an expensive new laptop and the next day it gets broken. Of course, you’ll be looking to talk to the company who has sold you that laptop, and you’ll want to do it immediately. Here are two scenarios:
You call 10 times, nobody answers. Maybe you leave a desperate email, no reply for the day. Then, you look for reviews and notice the same problem (lack of customer support). The store is closed and inaccessible. Would you ever buy products from that company again? Or would you speak good of it? Will you leave a nice review?
In contrast, the second scenario happens like this: a nice lady answers your first call and, in 1 minute, she tells you exactly what you have to do to get your laptop replaced.
So, would you be happy? Of course. In the second scenario, you’d feel that someone actually cares about your problem. Fortunately for the brand, you’ll remember that it has helped you out when you needed support, not necessarily the nice lady. She was an employee who did her job because of a CEO’s decision to implement quality support. Cause-and-effect is always present!
4. Speak Your Customer’s Language
When you write content, copy, or you directly interact with your customers and fans, you should strive to speak their language. For example, if you’re in a technology niche, most of the people who would be interested in your products will have a triggered attention when they hear/read certain words.
Brand-to-customer rapport is essential. Make your prospects feel like they know you and that you know them, and you’ll get many good and reliable friends in the long run.
5. Encourage Interactions
Humanizing your brand is mostly about enhancing the connection between your company and its fans and customers. Building a solid reputation is hard. You must stand out from the crowd and “get real” with the people who present even the slightest interest in your brand.
Engagement. That is the keyword. In order to, expand your business potential and enhance the positive image of your brand in the marketplace, you should create ways for your customers and fans to get in touch.
For example, you can organize Q&A live shows on Facebook, hold a contest that requires your fans and customers to share a picture, a quote, an idea, and so on, or, you can have Skype direct interactions every now and then.
It doesn’t matter how you do it – just be sure that your customers are comfortable enough to engage with your brand on a consistent basis.
In summary, optimizing your business performance is a complex process that can be approached from many directions. If you expect long-term business success, you’d start humanizing your brand as soon as you possibly can. Hence, the main reason is obvious: the more people trust the persons behind the brand the more sales your business will make in the long term.
About the author:
Thomas Lovecraft runs a small business in California. He likes Pina Coladas and getting caught in the rain. He is an ornithology lover and an amateur songwriter; he is also a content strategist at BestDissertation. Follow him on Twitter.
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