PPH Small Business Survey – Key findings

A big thank you to all those who’ve taken our PPH Small Business Survey. To date we’ve had 410 respondents  with the following average demographics

  • 84% employ less than 10 employees
  • Average size by turnover: £314k
  • 20% based in greater London Area
  • 18% are both Buyers and Providers on PPH

Main findings from buyer (client) responses

  • 73% of respondents anticipate growth in 2010
  • 82% of respondents are investing in growth in the next 12 months
  • The main areas of investment are technology/web (39% of respondents) and marketing (40%)
  • Only 20% of respondents feel that business is still down due to the recession
  • 28% have said that the recession has helped them innovate and create new products and services and 26% have improved customer service to retain clients
  • 61 % of respondents have said that using freelancers has saved them over 10% of total staffing costs
  • The average cost saving per user is £17k per annum, 5% on an average turnover of £314k
  • 92% of respondents say quality of work through freelancers is same or superior to in-house staff
  • 98% have said they plan to carry on using freelancers

Main findings from freelancer responses

  • 48% are self-employed, 25% are operating as a limited company, 21% as sole traders and 6% out of an intermediary
  • 83% are based from home
  • 67% work alone and remotely to their clients
  • 74% started freelancing less than 5 years ago and 55% within the last 2 years alone
  • 51% cite wanting to be their own boss as the main reason
  • 85% say they enjoy a better work-life balance with 52% saying they spend more time with their family

If you haven’t taken the survey yet, your opinion can still be heard. Click here to take the survey >>

If you require more information on the survey please email stefani (at) peopleperhour.com

Further findings will be shared with you on PPH Economy (coming soon).

Kelly Jane
Kelly Jane
PeoplePerHour
Kelly is PeoplePerHour marketing expert. She has a wealth of experience in digital and social media marketing. As a freelancer, she has been committed in helping small businesses grow by offering them agile and result-driven marketing services.
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