As 2018 gets underway, we need to re-evaluate the most efficient B2B strategies that rule the marketplace today. As for the outdated methods, it would make sense to ditch them fast so you can focus on activities that bring a better ROI. And because most…
Graduates often used to worry that they needed a job to get experience, but they needed experience to get a job. It was an age-old quandary until a solution appeared: internships. Shorter, unpaid internships generally take place while you’re in school or college, during summer holidays…
Freelancing in 2018 As you look back at your success and wins of last year, it’s the right time to think about what’s there this year – and make some motivational resolutions and goals. The starting point of every goal-setting exercise is ‘assessment of the…
Regardless the type of business you are in, big or small, the most important asset you’ll ever have are employees. They will also be one of your largest recurring cost. While you may be at the helm of your company, it’ll be your people who…
If you’re in the early stages of building a small business, you’re probably acquainted with the mix of pride-cum-stress that accompanies the fact of being a start-up owner. The “stress” side of the equation is often money-related: while you’re establishing a name, big chunks of…
The old saying, “It takes money to make money” still holds true today. For business owners, raising money for the next stage in your vision can be challenging. From launching a new intuitive product, to netting funds to franchise your business, you will need more…
Being a freelancer or a small start-up business is never easy, you are going to have plenty of things to think about and plan for and one of the biggest is how you are going to make sure that you are visible online. That is…
Instagram seems to combine all important elements of a successful marketing campaign: images, videos, stories, and connection. It’s the kind of visual storytelling that connects the brand to its target audience. It’s no wonder why we’re seeing more individuals and businesses investing in their Instagram…
Social media profiles are a fantastic and powerful way to build a web presence. Instant shares and a wide audience that can’t be found anywhere else are at your fingertips. The downside? While social media can build your business up into the sky, it can…
We all want to become financially independent but why do so few of us actually get there? Well….a key reason is that we often like to think things will just happen, but the reality is that it starts with a detailed plan and a strong…
