The Gig Economy is going mainstream, with numerous well-known companies sending this subject to the forefront of the media – Uber being the most discussed.But, in the wider economy, there is a rapidly growing number of people choosing to work in a less traditional environment and take advantage of the rapidly growing sector.
Millennials are the driving force behind this move and, as they continue to strive for better work-life balance, there is an increasing realisation that this way of working is not only becoming mainstream but threatening to completely disrupt the way businesses and the workforce interact. Furthermore, beyond the way people work, the way people buy is rapidly shifting towards the gig and sharing economy.
But how long will it be before a complete shift away from buying?
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