Meet Katie Young, a Facebook Marketing Expert available on PeoplePerHour.
In this video, which was developed especially for PeoplePerHour, Katie shares her top tips for boosting your business on Facebook.
Tip #1 – Content
One of the most common misconceptions of social media is that posts should be promotional in nature. In actual fact, you should be making a variety of posts that aren’t just about your product, but are also about the subject of your niche. There’s always going to be a trend around your niche, so check out the content that other brands in your industry are posting to see what is being engaged with the most and works best for them.
Tip #2 – Track & Review
When you’re posting consistently, you need to have a look at what people are engaging with. Facebook Insights gives some real reporting around your posts and the demographics of your audience. You can learn about your most popular posts, the average age and gender of your audience and also your audiences main locations.
Tip #3 – Promotions
One of the best ways to create a real buzz around your brand is to do a promotion or a competition. Discount codes, photo contests and ‘Pin To Win’ are all powerful ideas that will give your brand that edge against its competition.
What do you think of Katie’s Top Tips? Have they significantly helped with your Facebook marketing? Do you have some tips you’d like to share in relation to Facebook marketing? Please let us know in our comments box below!
If you’d like to provide us with a video of your ‘Top Tips’ on your specialised industry, whether it be marketing, design, web development, writing, etc, please contact us at firstname.lastname@example.org.