Katie’s Top Tips To Boost Your Business using Facebook


Meet Katie Young, a Facebook Marketing Expert available on PeoplePerHour.

In this video, which was developed especially for PeoplePerHour, Katie shares her top tips for boosting your business on Facebook.

Tip #1 – Content
One of the most common misconceptions of social media is that posts should be promotional in nature.  In actual fact, you should be making a variety of posts that aren’t just about your product, but are also about the subject of your niche. There’s always going to be a trend around your niche, so check out the content that other brands in your industry are posting to see what is being engaged with the most and works best for them.

Tip #2 – Track & Review
When you’re posting consistently, you need to have a look at what people are engaging with. Facebook Insights gives some real reporting around your posts and the demographics of your audience. You can learn about your most popular posts, the average age and gender of your audience and also your audiences main locations.

Tip #3 – Promotions
One of the best ways to create a real buzz around your brand is to do a promotion or a competition. Discount codes, photo contests and ‘Pin To Win’ are all powerful ideas that will give your brand that edge against its competition.

What do you think of Katie’s Top Tips? Have they significantly helped with your Facebook marketing? Do you have some tips you’d like to share in relation to Facebook marketing? Please let us know in our comments box below!

If you’d like to provide us with a video of your ‘Top Tips’ on your specialised industry, whether it be marketing, design, web development, writing, etc, please contact us at community@peopleperhour.com.


  • Dehan Nathaniel

    Thank you Katie. I will surely take these tips into consideration.

  • Rahul thakur

    great video

    can you give me more tips on how I can get more clients via Facebook.

  • Faisal

    Thank You Its Really Helping.

  • Foyjur Rahman

    very helpful tips & tricks must i will apply in my business
    Thank you Katie

  • Aden Clark

    Great tips Katie,

    A couple of other useful tips I can add include:

    1 – Facebook Remarketing

    You can display targeted ads based on the behavior of visitors on your website. If a person visits a certain product page on your website, then you can display an advert on their news feed that’s targeted to that product they viewed or found interest in by integrating a remarketing pixel from either Facebook or Adroll.

    2 – Boost important posts

    This is a low cost way of reaching a lot of people quickly. Generate more likes and traffic back to your best pieces of content that educate and motivate your potential customers to take action on your products or services.

    Hope that helps,

    All the best,

    Aden Clark.

  • Katie Young

    Thanks peeps, Feel free to drop by and ask me some more questions. Just click on my name here and you’ll see the links.

  • Shadhin

    Much obliged to you Katie. I will without a doubt mull over these tips.

    Much obliged to You Its Really Helping.

    Would you be able to give me more tips on how I can get more customers by means of Facebook ?

  • Pete

    Sorry if this is unrelated to the blog, but lack of a useful support system forces me to ask here (that’s another thing to look at, btw). Why are PPH not using SSL as the standard? I realise it’s possible to access the site using https, but most of the time I have to manually enter this into the browser. This site should automatically default to a secure connection no matter which which page I’m connecting to, especially for the private sections. Can you please pass this message onto the relevant department? Thankyou.

  • Kelly

    I’m sorry to hear that. Please email us at support@peopleperhour.com (from the email address associated with your account) and a member of our team will get back to you.

  • Youssef Ali

    Thank you so much!! Amazing video!

  • Md. Rohidul Islam

    One most important question?

    I am living in Bangladesh. I want to marketing USA on Facebook platform. Can I will be successful to post ads & boost on Facebook. I am affiliate marketer. I want to sale some product on USA using Facebook platform.

    Please give the right way to marketing on Facebook from Bangladesh to USA.

  • michael nimier

    do you offer book promoting service ?

    My book ” the Maskmaker” is on Amazon in both print and kindle .

    Id be interested to hear from you

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