When it comes to running your own small business there are some things that you will find comes naturally to you. There are others that you may not instantly understand. Sales and marketing is one of the things that can be tricky to master.
Thankfully, here at PPH, we have access to some of the best brains when it comes to sales and marketing and over recent months we have featured a number of blogs that cover the basics and some of the not so basic aspects of sales and marketing.
Not so long ago we featured a blog post that covered some stories of people who had taken the leap and gone from being full-time paid employees to owning their own businesses. This blog not only looked at their stories, but also how they managed to grow their business and make it a success. There may only be a few tips in this particular blog post, but they are valuable ones, and one is that you should really focus on building a good relationship with your clients, particularly in those early days.
One of the common mistakes that small businesses make is thinking that marketing is just for the big guys. Particularly influencer marketing. Influencer marketing is when your product or service is promoted by someone who has a bit of influence, such as vlogger or blogger. Whilst the big name companies are likely to secure their help, this doesn’t mean that they are not likely to help out smaller companies too. Something that this particular blog post covers.
This blog from back in May was centred around the money concerns that sometimes plague smaller businesses. Money can be tight when you are setting up a business, and you may think that spending out on marketing is an expense that you simply can’t justify. This doesn’t mean that you have to give up on marketing completely and this blog showcases some free marketing tools that can prove invaluable for small businesses.
You would have had to been living under a cave not to know that blogs are pretty good for promoting your business and engaging with your audience. This means that every small business should really try out a blog for themselves. Something that this particular blog delves down into a little deeper, outlining the ways that businesses can really utilise a blog.
So, if you want to make sure that your small business is getting the exposure that you are craving, then you need to take a look at these blogs and the tips within them. We are sure, that in no time at all, you will find the perfect ways to market yourself and get your business really on the map.