The importance of social media for startups


There is no doubt that social media has become an important part of people’s everyday life with more than 2.8 billion active users worldwide it makes sense for businesses to use that for their benefit.  Whether you want to sell products or offer services for your customers, it can be your friend to bring in prospects, and of course, your startup’s website will convert for better ROI.

As a start-up, social marketing is your golden ticket and can be used to spread awareness about your existence with so much less money that you could spend on traditional marketing.  As a matter of fact, this kind of marketing is more powerful and more effective than traditional marketing nowadays, and here are some reasons why you should use it.

the importance of social media - facebook on a smartphone

Marketing on a limited budget

As a start-up, there is naturally a limited budget. Social media has made it possible for small start-up businesses to reach millions of consumers with the click of a button.

Easy access to your customers

With social media, you can choose your target audience and choose who can see your ads.  Social media has made it so easy to listen closely to your customer’s comments and also provides an opportunity to reply to them.  Social media helps you to know the real opinion of your customers as Bill Gates said, “Your most unhappy customers are your greatest source of learning”.

Choose your social media platforms

Social media is important but you need to know how to use it and which platform you need.

Do you know your business and where your target audiences are? Facebook, Twitter, Instagram? If your target audience is on Facebook, by all means,  focus your presence on that channel, but don’t neglect the other platforms.

Increase market share

As social media becomes even more of an essential marketing tool, a  good marketing strategy that will help increase your market share in your industry.

Easy to share information

Sharing information and updates about your business is simpler and quicker on social media.

social media

Have insights about your competitors

Social media tools give you a detailed overview and analyse competitor’s strategy which helps you to improve your business and learn from their mistakes.

If you need more reasons here are some statistics about social media:

  • 1.9 billion unique users monthly on Facebook
  • 75% of users spend 20 minutes on facebook everyday
  • one billion unique users monthly on youtube
  • 2 million video view per minute
  • 600 million unique users monthly on Instagram
  • 53% of Instagram users follow brands
  • 317 million unique users monthly on Twitter
  • users spend average 2.7 minutes on Twitter every day
  • 317 unique monthly users on Pinterest
  • people referred by Pinterest are 10% more likely to make a purchase on e-commerce than users on other networks
  • 106 million unique monthly users on LinkedIn
  • 45% of people making $75K/year or more use LinkedIn

Are you still asking if you should use social media for your marketing ?!

Social media has changed the way companies do business as it makes it easier to test ideas and content, it also helps to gain valuable and reliable feedback from customers.

It’s effectively a low-cost method to do marketing so start now and have a presence on social media.


About the Author:

Hesham FathiHesham is a Senior Web Developer with vast experience in digital marketing and business. Started his career at 2009 in the field of web development & design and graduated with a BSC degree in the field of communication engineering in 2011.  He is a former partner at SK LLC, USA, NY and a Speaker at Payoneer Egypt Summits.

Founder of Codovia Group and Top Rated Freelancer, worked with multinational companies around the globe from UK, USA, Australia and MENA area.

Get in touch with Hesham …



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1 Comment

  • Johanna De Vine

    As a Virtual Assistant social media has been the most important party of my business and getting it right has been even more difficult.

    What I have found the keys to social media

    Facebook keep an active page, using other peoples blogs and articles are really useful

    Instagram for a virtual assistant this is difficult as my field is not very visual however you can be clever making things fun or providing inspirational quotes is a good start

    Twitter – I found the best way is to reweet, like and thank people has been a key to more follower being approachable here is what has been a success for me.

    Networking groups on any social media – offering your support, advise and guidance where possible helps people remember you are there to help.

    Remember one of the main keys are stay active but not too active you annoy people.


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