As a savvy business owner, it’s likely that you’ve heard how important it is to have a blog attached to your website. But when you run your own business, with million-and-one tasks to do every day, writing a regular blog can understandably fall to the bottom of your priority list.
Why a great blog is essential for
any small business owner
In this modern digital age, you should never underestimate the power of a good blog for engaging your ideal clients. Done well, the blog will showcase your expertise, your product or your service. It will drive more traffic to your website, get people talking about what you offer and give you something to share on social media. Generally, build a buzz around your business.
A blog is also a vital component in any SEO (search engine optimisation) strategy. However, long gone are the days when it was acceptable to churn out a quick post stuffed full of keywords purely to bring the visitors to your site. Google’s complicated algorithms that will see your site getting to the top of those all-important searches have become far more sophisticated. As well as thinking about including the specific terms your ideal customers are searching for, you also need to make sure you’re producing engaging articles that people will actually want to read. If you haven’t started a blog for your business yet, then now is the time to start!
Here are my top tips to get you started with blogging for business:
Put together a content calendar
This doesn’t have to be complicated, just a simple calendar where you jot down each day within the month that you plan to post a blog. Consistency is key here. You don’t need to blog every day, or even every week, in order to see real benefits for your business. Choose a number and day that feels good for you and works with your business, and schedule it into your diary. This means that you’re far less likely to skip posting your blogs each month, and you can tie your blog topics in with other important events in the diary.
Choose topics relevant to your audience
I suggest taking a piece of paper, or opening up a new Evernote, and jotting down the four key themes for your business. Think about how you help your customers and the types of questions they come to you with, and the types of products or services that you offer. Now, under each theme start brainstorming ideas for blog topics and titles. Every time a new idea pops into your head, jot it down. This way you’ll never be stuck for ideas on what to blog about. Rotate the themes each week or month to keep you content fresh and interesting.
Write an engaging blog post
Perhaps the most important step in the process is to write an interesting and engaging blog post that your readers will enjoy and find useful & interesting. The aim is to grab their interest so that they share your blog on social media, expanding your reach even further and getting your business in front of more of your dream clients. How-to’s, top ten posts and round-ups are really popular blogs, but never underestimate the impact that a real life story can have on your business. By sharing blogs with a strong narrative arc, your readers will really begin to resonate, making them far more likely to ultimate buy from you.
Work with qualified freelancers
Blogging isn’t for everyone. Perhaps you struggle to get your thoughts into words, or quite probably you just don’t have time to write the blog posts yourself. On PeoplePerHour you can find professional freelance bloggers like myself who will take your ideas and turn them into compelling blogs that will have people coming back to your site time and again.
About the Author:
Rebecca Miller is a professional Huffington Post blogger, publicity coach and founder of Write and Reach. She works with small business owners to help them boost their business and get more sales by harnessing the power of their blog, social media and PR. Becs is a Cert 5 freelancer on PeoplePerHour, with a best-selling blogging hourlie. You can hire Rebecca on PeoplePerHour.
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