Meet Kerry, a Top CERT freelancer for online marketing services. Read her inspiring story on how she was made redundant during the pregnancy of her first child and was worried about finding a new job, but thanks to PPH, Kerry turned it all around and now she earns more than what she did during her previous full time job, doing half the amount of hours and gets to spend lots of quality time with her lovely family!
Hi Kerry! Tell us a bit about yourself. How did you get into freelancing?
I worked in management roles in the Insurance Industry for nearly 15 years and got made redundant whilst 3 months pregnant with my first child. As you can imagine, it was going to be a big challenge getting a new role whilst in the midst of pregnancy and I was also very worried about finding a new job after he was born that would not require me to work full time and very long hours.
I decided that rather than the redundancy being a detriment to me that I would take it as a blessing in disguise. I used the opportunity to change careers to something I enjoyed more and that I could fit around my desired lifestyle, whilst still being able to spend a lot of time with my young son. I retrained in various areas of digital marketing including Google AdWords and Facebook Advertising, posted a few Hourlies on People Per Hour and the rest is history!
How did you come across PPH?
I heard about PPH from a friend who was raving about it so I had a look at it and quickly realised how useful it would be to help me get some new clients and of course, earn some money! It was really easy to set up a profile and I got my 1st new job within a few days. Even though I have my own direct clients, I still get a lot of regular work from PeoplePerHour so it has been a great source of revenue for me.
What was your first job like on PPH?
When my 1st Hourlie was purchased, I was petrified! I did the work required and a lot more, purely because I wanted to do a good job and get off to a positive start. It worked because it got me my first positive feedback and 5 glowing stars! I have since gone on to complete nearly 100 projects and still managed to maintain 100% positive feedback and got myself into the coveted Top Seller Cert level!
What is a typical day like for you?
I spend my working hours creating new online marketing campaigns for clients which mostly involves Google AdWords, Pay Per Click and Facebook paid advertising campaigns. I get to work from home and choose my own hours. As long as I meet my deadlines I get to spend a lot of lovely time with my family!
How does freelancing compare to a 9-5?
Whilst I have clients to keep happy, I don’t have a boss in the employer sense which is extremely liberating. I am responsible for my own success and failures and this keeps me more motivated and more focussed than I ever was working for someone else! In the early days, it was sometimes a worry that I did not have enough work coming in but over time, as I have built up my rating, feedback and reputation on PPH. I haven’t had any concerns about the level of work and revenue being enough and at times I actually have to set my profile to busy so that I can keep on top of the amount of work, which is a great position to be in!
What benefits have you found by using PPH?
Without PeoplePerHour, I may have had to consider going back to full time insurance work after having my baby. This would have meant working long hours, a lot of stress and a lack of job satisfaction, which would have been extremely difficult having just started a family. Now I can honestly say that I enjoy what I do. I earn as much money working half the amount of hours as I did in full time employment and I am my own boss. I have never looked back!
The workstream process on PPH is well organised and it is easy to communicate with buyers and process payments with very little admin effort required. I am also a big fan of the Cert Level rankings and found it kept me motivated to keep doing as much high quality work as possible and I finally reached the Top Cert level, which I am very proud of.
What does your future hold? Where would you like to take this?
I have built up my non-freelancing business in tandem with my PeoplePerHour work and they work well together. Even though I have some of my own clients now, I wouldn’t dream of giving up my PPH work as it is not only a great source of revenue but I thoroughly enjoy the variety of Clients and businesses that work with me through the platform.
What are your top 5 tips for freelancers who are new to PPH?
1. Start your pricing low to begin with and do a great job on these low priced jobs. Use them as an opportunity to start building your feedback and Cert level which will help you get more work. You can then steadily increase your pricing as you establish a reputation.
2. When I have done a great job, I always ask the buyer when they are approving my invoice payment to leave me feedback. Without doing this, a lot of people skip this stage even if you did a good job which means you miss out on the positive feedback. My feedback numbers and ratings have gone through the roof since I started asking for it!
3. Make sure your Hourlie descriptions are adequately detailed and provide clear boundaries on what you provide for the cost. If you don’t, you may find that you are dealing with a client who thought they were getting something different or more extravagant.
4. Keep to your deadlines. Ensure that you allow yourself enough time to do your projects so that you don’t miss this. When you start getting busy, use the Hourlie ‘pause’ or profile ‘busy’ options to keep your head above the water, otherwise you might miss a lot of deadlines and undo all your good feedback and rating efforts!
5. When proposing for posted projects, be friendly, clear and upfront from the start. Always ensure you read the brief thoroughly and tailor your response. Many people send in standard proposal templates but this can be obvious to the buyer at the other end. It can be off-putting and lead you to be continuously overlooked.
What Internet browser do you use?
I use mainly Chrome on a Mac but sometimes Firefox (depends what I’m doing!)
If you could be any animal, what animal would it be and why?
If I could be any animal, I would be a fluffy cat – cuddly, warm, mysterious and hopefully spoiled 🙂
What do you think of Kerry’s story? Has it motivated you to get more work and clients here on PPH? Please leave messages of support for Kerry in our comments box below!
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