Gaining new work on PeoplePerHour (PPH) requires a fair bit of effort; like everything in life, jobs rarely arrive at your doorstep by chance. Clearly, sometimes, they do – and that makes PPH my favourite platform for picking up more freelancing work because it combines the benefits of sitting among a huge, pre-built audience with the impetus to market oneself. If you’re finding enquiries received via your presence on PeoplePerHour somewhat lacking, your PPH profile might be to blame. That was once the case for me, which is why I’d like to share with you the way I optimised my profile to raise enquiry levels.
I focused on the content
I’m a content marketer by trade, which puts me at something of an advantage for this task because I can call on years of experience to build a PPH profile which really sings.
When website content starts to underperform, there are some brilliant, tried-and-tested techniques businesses can call upon to re-optimise it for the right audience. That’s what I did with my profile by focusing initially on the content rather than the pricing and portfolio.
The ‘About You’ section is the bit most people will initially read, so be sure to spend time crafting a story about yourself and the service you provide.
What makes you interesting and your service special?
I branded it – properly
I’ve seen far too many rushed PPH profiles where people have simply slapped on the nearest image for the header and a headshot of them during a night out for the profile photo.
Avoid this at all costs – treat your PPH profile as though it’s a secondary website for your business. That means the company logo in the cover section and a nice, welcoming, professional photo of yourself for the profile.
The photo I’ve used for the latter is one I use across all promotional channels because it increases brand recognition and adds that all-important human element to my business. Don’t opt for something that paints you in entirely the wrong light or – worse – doesn’t feature you at all!
I researched my audience
While working on my PPH profile, I made sure I spent plenty of time researching the audience. Understanding who they are and their common concerns enabled me to fine-tune my content to best answer their questions and provide a pricing structure that was fair.
You can’t be all things to all people, so define a narrow target customer base and focus your PeoplePerHour profile firmly on those people only.
Bonus tip: become a better copywriter
What’s worse than a rushed profile? That’s right – one that is poorly written.
In fact, they often go hand-in-hand! There’s no sign more obvious that a profile has been rushed than misspellings, grammatical errors, and sentences that have clearly been copy-and-pasted from the freelancer’s own website.
Avoid this error by becoming a better copywriter. Learn the tricks of the trade, and write in short, snappy sentences that dispense with business speak, acronyms and naval gazing stuff that impresses no one but yourself.
Have fun optimising your PeoplePerHour profile. I did, and the results have been truly magical.
About the Author
Mark Ellis is a freelance writer who specialises in copywriting, blogging and content marketing for businesses of all sizes. Mark’s considerable experience at director level and deep interest in personal and business success means he’s ready to comment on anything from freelance writing to workplace dynamics, technology and personal improvement.
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