Message from Xenios: Celebrating a Milestone by Focusing on YOU!


Hello PPHers,

I haven’t written to you in two months as August was a bit of a slow month, so a lot has piled up to talk about. First, I want to share some of our internal targets here at PPH and how we are faring against them. We think of our community as an extension to our team so we want to be open about our goals.

Big milestone – reaching profitability!

Earlier in the year, the Company Board had decided that we should aim to get profitable as a business as soon as possible. We set a target to achieve this by year-end and we are finally very close.

Whilst PPH has been growing nicely over the years, being an online business means we operate on very thin margins so we need a lot of volume to be able to get to profitability. Contrary to some of the perception in the community, we do not make bucket-loads of profit and sit on it. 🙂

It’s not been easy achieving this. Twelve month ago the modus operandi was “manage for growth” i.e. grow as fast as we can and focus on the top line instead of the bottom line. The change in that direction back in January meant we had to make some tough decisions and sacrifices. We downsized our head count, reduced marketing spend and cut fat across the entire operation to make it slimmer and leaner.

Painful as it was, it’s been for the better. Our business is now leaner and more focused, we move faster than ever as we have less moving parts, less management overhead and less things to worry about. And we are now finally financially independent, which means we can take the time to think through things properly and not jump into things under the pressure of bleeding cash.

Most importantly, whilst sadly this meant a lot of departures by some really good people who really showed extraordinary commitment to the company over the years (for which I am immensely grateful), the ones that stayed behind are more bonded together as a result, more bought into the next phase of PPH and more focused. Everyone has made sacrifices, everyone has more skin in the game and is more committed to the cause of serving YOU – our users.

Fixing a lot of broken things

Going for a tighter, saner target per se also forced us to get real about a lot of things. We collected more user feedback in the past two months than we did in the past two years! We also got serious about fixing a lot of the lingering things. This is not to say we were not serious about things before but we had a lot of ‘growth related’ chapters open as that was the focus, like referral schemes, affiliate schemes and things to improve traffic and conversions.

In the past three months I emailed over 10,000 of our users and had one to one conversations on email or phone with a good 1,000 of you. I got great insight by doing that -invaluable in fact. It reminded me of the early days of setting up the business when that’s all I did. I’ve vowed to never defocus from doing this in the future however large we get. It’s the best use of any CEO’s time.

In fact I am shocked at how many people’s opening response is “Wow I’ve never had an email from the CEO of a company before…” and a lot of users inferred that it wasn’t me. I assure you: that email came from my inbox as you will know if you responded, because I personally responded back to anyone who answered. And flattering as your response may be, it just shows me how little focus on customers other CEOs place, which is music to my ears. What else is there to focus on when it all begins with the customer?

Talking to those 1,000+ users, I found out what you love, what you hate, what you like versus our competitors, what’s missing and what’s not.  It’s been so thrilling that I spend at least a few hours each day doing just this now, and it’s the best few hours of my day.  I may need to take a speed-typing course (and I am known for my notorious typos, so I apologise in advance to anyone who witnesses them… I will take refuge if I may in one of Descartes’ quotes here, which says, “fixing typos is a waste of time”. On the flip side, you know it’s a real email from my trademark typos… so there you go.)

Anyone who wants to have a conversation with me, please email me on

Many of the things you’ve told me are now locked in the roadmap and will be launched in the coming months. We ditched a lot of the marketing/growth initiatives and focused exclusively on one thing: improving the customer experience.

For the Buyer, that means finding quality, reliable freelancers quickly and painlessly and having a smooth interaction with them from start to end. For the Seller, it means helping you be successful, helping you win.

We’ve already launched numerous of these features like allowing Sellers to manage their availability for Hourlies, including when they are on holiday, what their working hours are and more, so that they don’t get penalised for slow response to sales or messages. We introduced IP recognition to prevent Sellers in low cost countries pretending to be in the UK and the US, which annoys everyone. We introduced portfolio image reordering to allow you to manage your portfolio easier without having to delete and re-upload. We introduced enhanced spam prevention for the stream and clarification board. And lots more you can read on our blog.

Next we are introducing a new version of the inbox, which makes it much easier to manage your work, along with tools to help you collaborate with each other like instant messaging, video conferencing and time tracking, push notifications and full end to end functionality for our mobile apps. Also in the pipeline is a multi-currency wallet so you can transfer funds between currencies, a new and more global payments gateway that will allow you to get paid via many more channels and in many more countries without incurring the current international payments fee. From a discovery point of view, we are planning to introduce an improved ranking algorithm (CERT) that factors in many more behavioral elements like speed of response, dispute rate, refund rate, engagement levels and much more, so that it’s not just about the end result but also about being a reliable, engaging, trusted member of the community. On the Jobs side, coming soon are an enhanced Proposal management tool for Buyers, a more detailed posting form which we tested for one category with great uplift so we are rolling it out across all categories, and a much more accurate recommendation algorithm suggesting highly relevant, high quality Sellers to Buyers who post Jobs.

All of these are features that our users asked for. A lot of the solutions, like the new inbox, we have demoed to a number of you and got invaluable feedback. We’d love to get more input for all the features above, so if you’d like to be added to the demo list please email me and write “DEMO” in the subject line to

Preparing for our next innovation

Exactly thirteen months past the nerve-racking launch of Hourlies, they are now our fastest growing product. Each day, there are now exactly twice as many jobs starting with an Hourlie purchase than a Job posting.

In my view, one of the hardest things to do with limited resources is finding that balance between fixing problems with your existing products, iterating and optimising, and on the other hand dreaming up your next innovations.

We are big believers that companies exist to constantly innovate and serve their customers better and better by doing so. The moment you stop, you just fall down.

the future of freelancing, freelance, PeoplePerHour, Xenios Xenios Thrasyvoulou

So whilst the above list is what takes priority right now with a focus on improving the customer experience, we are simultaneously toying with new products, new concepts to better serve more customers.

We believe that we are just at the beginning of the freelance economy. One day hiring and working with freelancers online will be as second nature as buying a book is on Amazon today.  We are just at the beginning of the innovation curve, and hungry as ever to create new fascinating things some of which may fail, but others will WOW our customers!

I think one of the biggest failures of businesses is to end up with a bunch of ‘me too’ products that don’t differ, even if they make money. Our goal is to create something truly brilliant, truly different that takes people by surprise.

We’d love your help and input in this exhilarating process and journey. Other than talking to my customers the thing that truly excites me is playing with new concepts, mockups and ideas. So doing both at the same time is just about as good as it gets!

So please feel free to just email me ( for a sneak preview at some of the stuff we are cooking up. Or just to say hi, and start a conversation!

I always enjoy hearing from PPHers – even when they vent with rage when something went wrong. As I tell my team, low moments are an opportunity; they give us a chance to shine by fixing things for you and helping you getting back on track.

Look forward to hearing from you.

Till then – happy PPH-ing.



  • Shambhu Agrawal

    Its a fact that most CEOs consider interacting with end users a waste of time and below their station. In this particular niche, while you do get periodical digests about what the company’s upto, this coming all the way from the top adds a personal touch to it.

    I just might drop you a ‘hi’ in your mail.

  • Mehede Hassan

    Its really great to work in Some people post job
    here but not award them, this things decreasing day by day, if our
    beloved CEO take some actions on it, our lot of valuable time will save,
    & hope that peopleperhour will the top-pest freelancing site over
    the world. Really Love it!

    We like to get invited on celebration of its events in any time of the year from from each of the country to participate.

  • Xenios Thrasyvoulou

    Hi there Mehede we are in fact working on this, both by improving the Inbox which currently Buyers find a but clunky so this should uplift the proposals awards, but also by providing more reputation stats on buyers.

  • Xenios Thrasyvoulou

    please do ! 🙂

  • TJ


    You guys are making it to the top of the industry.I really love the user interface design !!! and ofcourse loving the changes you are making.

    What I Like *
    Creditng the payment to the wallet immeditely after the client paid is a good recent change.

    But we don’t receive a perfect follow up when a project is disputed.

    But this is really a great community

  • SOM

    Its really professional and great freelancing site.
    Thanks PPH.

  • Xenios Thrasyvoulou

    Thanks TJ. We are in fact improving the way disputes work to make it slicker and faster , we are aware that its a pain point so bear with us on that please thanks 🙂

  • Marilyn

    This site has really helped me find good people. The one thing I would like to see is an improved iphone app. The last time I downloaded the app, it kept crashing. My freelancers send me messages throughout the day so it would be good if I could access the site easily on the go.

    It would also be good to have a ‘new proposals’ link at the top. Mixing new proposals with other notifications makes it harder to keep track and know who has made a new proposal for a project. I usually only realise I have a new proposal by checking my emails.

    Keep up the good work!

  • Xenios Thrasyvoulou

    you’re welcome SOM and thank YOU for being an avid community member 🙂 Xenios

  • SofiaAntoniaMilone

    For a long time I’ve thought the focus of PPH was elsewhere (understandably, but not openly), and it’s great to finally hear why, with great honesty, and to see many things that the community have been suggesting and asking for since I first started with the site three years ago being finally, openly being said they will be put in to practice.

    I can certainly say I’ve seen more amends made to the actual functionality of the site in the last few months, and more ‘yes we’re going to do this’ than in the last three years. Which is heartening, because I have always loved this site, and for a while it felt like it was losing the loyalty of it’s freelancing base.

    To help you in this new FIX THINGS and make users happy initiative, please get a ‘report bug and see what has been reported already and what’s been fixed’ area set up on the site, and a ‘how to contact us’ best practice guide depending on your needs type page.

    Help us, help you 🙂


  • Krish

    Hello Xenios,

    I really like PPH as a platform.I was one of the early adopters of it and have done my every bit to contribute to it .However i think the next target for it to really become a big name would be to focus on markets such as US,Canada and Australia .This will help even us freelancers get bigger projects and also add to the global presence on this platform.
    I know you guys are already working on it as i see many more projects form these parts of the world.

    Please share your vision on this


  • Simon

    Feature request: integrate with linkedin and collect skills tags from there

  • Xenios Thrasyvoulou

    Will look into this – sounds like a cool feature 🙂

  • Xenios Thrasyvoulou

    Hi Sofia – this area does exist (unless im not understanding what you need) here … under the support link in the footer

  • Tanner

    Looking forward to the opportunity

  • Matt

    Hi Xenios,

    I am impressed with all the recent changes, they’ve gone beyond the usual ‘tart it up’ fluff we see in a lot of places. So it came as no surprise to learn you had been engaging the users for feedback.

    Keep up the good work. I’m glad things are moving in the right direction for you, hopefully PPH and the freelance community can continue to grow together.



    BTW – Being able to transfer money between currencies myself would be fantastic, so I can’t wait for that one.

  • Zeeshan Farooq

    thanks for being so open to us

  • Rodrigo Martucci

    Xenios, you have the right vision, the right time and the right hunger. There’s no way that PPH won’t become the number 1 freelancing site in the world. Wish you the best mate!

  • Tikno DollarSamurai

    indeed, Xenios was come as the best rule of CEO : hearing and heard! Thank you PPH!


  • Jan White

    Gosh!! I didn’t realise people thought there were any problems.

    I’m happy with what ever turns up on PPH and I need anything, I just email the support team and within a matter of hours, days or months depending on the nature of my problem, it’s solved.
    If it ain’t broke – Don’t fix it!

  • SofiaAntoniaMilone

    Hi Xenios,

    That support area has no specific bug report area that I’m aware of (maybe it’s been added recently? I can’t see it), or if it does it’s not clear where it is – people leave bug issues all over the support area, and the support area is for the most part left for the ambassadors to deal with – we can’t deal with bugs, and they aught to be escalated in any case, because they can affect operations.

    And as a user if I need help the only place I see it is via that support link – what would be really great would be to have a contact/help introduction page where you can list the various methods of contacting PPH, emails, phone numbers, the support area, and marry the problems/issues/help people are seeking with the appropriate method.

    I spend a lot of time telling people we can’t answer their query and to ring PPH.


  • Jeana

    I would love to have jobs show at the top, whether they want US writers or only UK writers. I have some UK experience, but, I seldom get a UK writing or editing job and would love to avoid bidding on UK projects as it is sometimes time consuming to no avail. Whilst I might be fully qualified, the buyer probably passes me up in favor of the UK writer.

  • Xenios Thrasyvoulou

    Hi Sofia, bugs get reported via email , we confine the Q&A and the Idea submission to things that need discussion , bugs don’t really so its more efficient if they are sent in and we then priortise as we have been doing. Thanks for flagging


  • Xenios Thrasyvoulou

    Thanks Rodrigo much appreciated!

  • Xenios Thrasyvoulou

    Thanks Matt – much appreciated. We are indeed working on the cross currency solution as we speak and will have something launched by the end of the year. Watch this space 🙂

  • Xenios Thrasyvoulou

    Thanks Marilyn – we are in fact introducing this ‘new proposal’ feature as it’s been mentioned by quite a few users… its under development now.

  • SofiaAntoniaMilone

    No problem. Okay – that’s how it *should* work 🙂 So currently a lot end up in the community area because as a user there’s no clear path for us if we’re wanting to report a bug – but on that opening support page you could easily add ‘report a bug/technical issue’ to the three current Help, Community Q&A, and Share your ideas with an easy email us link. That’s all it really needs.

    I’m sure we’ll still have to refer people on who manage to miss it, but it’ll help!

  • Ivan Pedraza Peluffo

    Apart from that name (Xenios) which resemble a big computer brand i am surprised too of receiving your email. And thanks for the opportunity given to us freelancer to get into this well done site.

  • Animated Youth

    PPH puts us in touch with people who can deliver innovative and interesting products and services. As a small business being able to book services by the hour is fab. We love it.

  • Xenios Thrasyvoulou

    LOL computer brand ? maybe i should create one ! great idea 🙂

  • Xenios Thrasyvoulou

    Thank you – great to gear ! 🙂

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