Social media profiles are a fantastic and powerful way to build a web presence. Instant shares and a wide audience that can’t be found anywhere else are at your fingertips.
The downside? While social media can build your business up into the sky, it can tear it right back down just as easily as if it had never been there.
Whether we like it or not, the online presence of our businesses matter.
That’s why it’s important to know how exactly your online profiles are affecting your business and what you can do to make sure you’re portraying the right message and putting it in front of the right crowd at the right time.
Social Profile Psychology
When someone is online and runs into something you’ve written, typically the first thing they’re going to do is visit your profile and look at your picture. Just like everyone always says, “A picture paints a thousand words” and it’s true! If you’re covering your eyes or your head, a reader’s first reaction is going to be that you’re trying to hide something. You want to come across as approachable, friendly and interested. Capitalize on the fact that these people viewing your profile have never interacted with you or even seen you. You have the opportunity to present yourself professionally. But remember. First impressions are everything. This includes a profile picture.
Distinguish The Business
Have you ever walked into one store thinking it’s something that it really wasn’t? What about purchasing a product that turned out to be something completely different than what you paid for? We’ve all felt it in one way or another. The important thing is to be certain that your customer never feels this way about YOUR business. You must establish trust with your brand and your product, as well as the way you manage your business. In order to be able to do this, you have to strategize your social profile to distinguish who you are, what you are, what you do and how you do it. Show confidence. Don’t pretend to be something you aren’t. If you’re approachable and real, visitors will be more inclined to do business with you.
Sending the Wrong Signal With Scheduled Posts
Sending the wrong signals with scheduled posts is actually a lot easier to do than it sounds. If you enjoy flying solo rather than hiring an agency to handle your digital marketing, this might be an issue you regularly end up dealing with as your business grows. Let’s take a look at one of the many disasters that can arise from scheduled posts, shall we?
Let’s say for a few minutes that business skyrockets one weekend and customers start asking questions and complaining on your social profile page. You don’t have enough time to get to them immediately, so you put it off for a few days. The problem? Well it just so happened you had a picture change scheduled and now it looks like you have been active, but don’t care enough to respond to your customers. This is going to result in more bad reviews, negative comments, and possibly irreversible damage. However, if it is going to be fixed, it’s going to take a very, very, very long time.
It’s All About Your Audience
Just because you can say whatever you want doesn’t mean you should say it. This is true not just for people in general, but also businesses like you. There have been a significant amount of businesses that have lost revenue through the means of posting on social media. Your business or product is not online to criticise the world or pass judgment. It’s there to build a web presence. You’re creating a following and a message that will tell people across the globe that they can trust you and rely on you to deliver whatever your services may be. Sometimes, it’s better to say nothing than say the wrong thing and it wreaks havoc on your business for years to come.
Negative Reviews: The Response
Everyone will get a negative review every now and then. The goal, of course, is to avoid this altogether. But when it happens, be proactive and helpful. Respond to the negative reviews and try to find a way to satisfy the customer. There is always a possibility that the review can be changed or removed. Whether we like it or not, both the positive and negative reviews reflect the business as a whole and can affect the way you appear to other customers online through your social profiles.
Your business can thrive through building a social media presence online, but it is vastly important that you don’t ever allow motive to become more important than trust. Building your brand and growing your presence online requires trust and patience. Be confident in the job you do and let your social media presence reflect it in every way possible.
About the Author:
Jessica Lambert is the senior content writer for Webology SEO, in Birmingham AL. She lives in rural Alabama with her parents and eleven of her fourteen siblings. She is passionate about writing, researching old cars and studying history, as well as spending time by the lake or walking at the park. She loves singing in choir and drawing, as well as practicing ASL and learning to play her beloved viola.
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