Meet Jayanta, an expert SEO and SEM freelancer here on PeoplePerHour, providing 5 excellent SEO tips for small businesses!
Tell us a bit about yourself. How did you get into freelancing?
I had always had a regular job, until about 2007, which is when I started thinking about striking it out on my own. I put my spare time to good use, and did some part time freelancing through the week. Over the years, I got better and understood more and more about freelancing, I finally quit my day job in 2012 and started freelancing full time.
What was your previous job before deciding to go freelance?
I was working for a local IT firm. The company provides website services to various UK and US organisations including SEO and web page design. I have to admit I learned a lot working for that company and working there helped in my freelancing journey.
How did you come across PPH?
I was looking for more avenues to expand my outreach and just came across PPH while browsing the internet. Searching for a platform that was well coordinated and would help me interact with potential clients, as well as fellow freelancers, was kind of hard at first but PPH solved most of my problems.
What was your first job like on PPH?
My memory is a bit hazy, since it’s been ages since I started freelancing, but it was probably a pretty reputable financial website, who hired me for some SEO optimization services. I was paid around £150, which seemed like a lot for me, since it was my first real payment. But really though, it was quite a decent amount for any new up and coming freelancer, and that is what kept me going for more.
What is a typical day like for you?
I typically start my day at around 10am. I check my emails over a cup of coffee, and try to answer as many as I can depending on their priority. I make a list of all that was pending since the last day and any new work that might have come up that day and set aside dedicated time slots for each. I generally send any deliverables I might have finished to the respective clients during the late afternoon, especially for UK clients since its 5 hours earlier than Indian standard time. This enables me to get sufficient time to receive any feedback from them so I can adjust my projects and revert back to them accordingly. I typically end my day at around 8pm, but I always stay available through my phone in case there are some urgent requirements.
How does freelancing compare to a 9-5?
Freelancing is all about being my own boss. I like the feeling that I am just working for myself that I am actually interacting with my own clients who want services from me and not my company. I can make my own schedule and deal with the clients understanding their needs. In fact it helps me make my preferred shift of 10pm to 3am or the opposite. I like being able to promise certain things and being able to deliver. In a way it gives me a sense of accomplishment that working a normal day job didn’t give me.
What benefits have you found by using PPH?
In one word, exposure! It is simply unparalleled. Almost each and every client I have worked for has been very nice and involved with their projects, so the quality of customers is pretty high as well. This helps in establishing clear means of communication, which really speeds up my deliveries. I can also list a variety of basic site features like the Hourlies, the way that the site displays profile information that highlights previously completed projects and client ratings as well as certification levels which help immensely in conversion ratios. I can say more, but it’s probably better to check the site out for yourself to find out what works for you.
What does your future hold? Where would you like to take this?
I see myself building a bigger clientèle and then probably branching off into different avenues. I will try to launch my own venture as well, and make it into one that clients will trust. I had also started providing web page development along with search marketing so; I would also like to explore that skill more in future.
What are your top 5 tips for freelancers who are new to PPH?
1. You must have a complete profile in PPH. Highlight your skills and provide suitable samples to back your skills. Show case studies of your previous relevant work and you have a better chance of winning the job.
2. Set your prices at a reasonable level to start with. Do not put a high price to match with established freelancer on PPH if you are new. You can even give some free meaningful analysis about the potential job to make the buyer realise that you have read the job carefully and understood the requirement.
3. Ask for feedback every time you finish a project. Do more than what you have committed and make buyer more than happy. The more feedback you get the more jobs you will get. It is important to grow as a professional. You can bill your existing clients through PPH if possible to get more feedback.
4. Do not over commit for the sake of getting the job if you do not have the skill or expertise to complete the job. Be honest and realistic of what you can deliver.
5. Always try to be prompt in your customer communications to build a healthy relationship. A good relationship will not only make the buyer feel more secure, but will also give you the chance that they will introduce you to their friends and colleagues.
What are your top 5 SEO tips for small businesses?
1. Write high quality content about the service or product you are working for and distribute the content. The more you distribute the content will be shared more and you will get more benefit of your content.
2. Focus on building quality links rather than quantity. One good link can improve your search ranking substantially. It is important to build relationships with good blog and website owners in order to find quality links by offering content for free and get link back in return.
3. Get your website optimised properly. Use keyword research tools to choose the right keywords to target for your website which is really important. Use a proper and relevant title to every page of your website. The title and meta tags should describe what your website is all about.
4. Use social media marketing to increase your brand awareness. SMM is an excellent way to let thousands of online users know about your brand or product. SMM can also be used to distribute content and could be made a part of your content marketing strategy.
5. Setup a blog within your website and update that regularly. Search engines likes to see regular updates on websites and there is no better place than a blog where you can post an update.
What web browser do you use?
Mozilla Firefox for the win! You can add addons very easily and it’s totally systematic. The firebug in Mozilla helps developers like me to its zenith.
If you were an animal, which one would you be and why?
I would probably be a beaver. The industriousness of those creatures as they build dams is simply stunning.
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