Deciding to go full time as a freelance copywriter was one of the best decisions I ever made. My time is now my own, I set the rules and, most importantly, I get paid for doing something I absolutely love.
I’ve been doing this for quite a while now and PeoplePerHour has been an absolutely essential source of business for me. But acquiring that business isn’t simply a case of setting up a profile and waiting for the enquiries to come rolling in – you have to get your hands dirty.
If you’re an aspiring copywriter who has just joined PeoplePerHour and would like to know how to start drawing those clients in, or if you’ve been on PeoplePerHour for a while and have struggled to attract attention, I’ve got 5 tips that have served me incredibly well.
Never stop learning
You’ll never know all there is to know about copywriting. The best in the world never stop learning, and neither should you. I regularly keep myself up-to-date with the latest tips, industry blogs and musings from the best in the business on Twitter.
Continual learning is vital and will ensure you have the latest skills in your utility belt to really set the world on fire when clients come knocking. Word will soon spread.
Build a killer profile
A PeoplePerHour profile isn’t a profile if it doesn’t contain some great examples of your previous work and the odd name drop for any big clients you’ve worked for. Spend a good half day or longer working your profile into its own masterpiece – it’s the first impression you’ll make on clients, after all.
No previous clients? There’s a way around that
So, we’ve established that examples of previous work are vital for your profile to stand out, but what if you don’t have any? What if you’re brand new to the game and simply don’t have a previous client to lean on?
Fear not. You can’t magic them out of thin air and you certainly shouldn’t invent them, but there is another way around this conundrum. Use a service such as Medium or your own website to build a dummy portfolio which showcases your writing style and ability to write headlines and page titles that make people sit up and take notice.
Honesty is key here; don’t resort to white lies about existing work. Make it clear on your profile that you’re new and fresh to the world of professional copywriting and can bring that dynamism and vibrancy to any client willing to put their faith into you. And they will do just that.
Be available, always
PeoplePerHour offers freelancers some very useful tools for making it clear when you are unavailable, be it while on vacation or due to a particularly heavy workload. If you’re struggling to get enquiries into your inbox, avoid using these tools for now.
One of the joys of writing for a living is that you can do it whenever and wherever you like. That means you can always be available. Your business should never take over your life, but if you have a high level of availability on PeoplePerHour, you’ll have more chance of being picked for projects and it’s up to you to be realistic with your turnaround times and the way in which you schedule the work once it is won.
Don’t chase the big jobs. Yet
If there’s one thing I wish I’d done slightly differently when starting out, it would be to not chase the big jobs. They were just so tempting; big money, big names and an equally big stage on which I could showcase my work. Unfortunately, they took up an inordinate amount of time and meant I had to turn down the smaller jobs.
Those smaller jobs are usually more profitable and greater in number. The more of them you do, the more availability you’ll have to turn stuff around quickly for people. Your CERT will rise as a result and your placing in PeoplePerHour search listings will increase dramatically.
The big stuff can come later – if you still fancy it, of course!
I hope the above tips help you get more clients into your PeoplePerHour inbox. They have helped me immeasurably and the only investment I’ve had to make is my time. Good luck!
About the Author:
Mark Ellis is a freelance writer who specialises in copywriting, blogging and content marketing for businesses of all sizes. Mark’s considerable experience at director level and deep interest in personal and business success means he’s ready to comment on anything from freelance writing to workplace dynamics, technology and personal improvement. You can hire Mark on PeoplePerHour.