Hi, I’m Jack. I’ve been shooting and editing videos for 6+ years now. Working on countless programmes for the BBC, ITV, Channel 4 & Five, to name but a few. I’ve always found it much more rewarding helping out local businesses, small, medium and large businesses far and wide to help them grow and thrive and I really believe video is the catalyst to do that.
1. A video makes you relatable
Let’s pretend you’re the owner of a new Pizzeria: Ginos. You’ve recently opened and are not getting as many customers through the door as you had first hoped. What’s to stop people from visiting the other Pizzeria that’s been in their town for the past 5 years?
Your produce is better. Your waiting staff, front-of-house: they’re all better – but people like to know what to expect. Through video, you’re able to show your customers what an experience at Gino’s is like, highlighting the best your restaurant has to offer.
A video will not only show the personality of the owner or your staff but will work as a medium to show off how staples on the menu get created. From kneading the dough, to out of the oven. Why not take the viewer through each and every process, showing them exactly what they’re missing out on? Perhaps take them behind the scenes, into the kitchen to meet the chef? After watching the video people will feel like they know you and your brand more personally.
Which in turn makes the restaurant more appealing to them.
2. A video helps increase the understanding of your products
A high-quality video provides a great way for your customers to quickly understand you. With better understanding comes higher confidence, and with a higher level of confidence, your customer will be more likely make a purchase from you.
3. Video is a time saver
Video is the most efficient way of delivering your message in a short space of time. Remember Gino’s? You could post a how-to video, outlining every step to create the perfect pasta sauce.
All your videos don’t need to be sales driven either; create a video about all the Charity work you do as a company, or let the world know how they can donate to causes your head waitress may raise money for. Give your customers people and actions to relate to.
“64% of businesses who use video believe that it has directly led to increased sales” – Wyzowl
4. Video’s are easy to share
A great looking video has the potential to reach millions online. With websites like Facebook and YouTube, with ever increasing video plays every day there’s never been a better time to spread the word of your brand and its message. These websites even make it easy for you, and your customers, to spread the word for free.
5. With great video, comes greater searchability
Google loves video, there’s no denying it. People want answers quickly. If you can convey your brand’s message in a short, sweet and visually engaging video, people are not only more likely to listen, they’re also more likely to engage and trust you and your brand.
About the Author:
Jack is co-owner of Popsicle Productions – a full-service video production & post production company based in Manchester. Whatever the brand, whatever the business video can help you thrive. From business exposes to Kickstarter marketing pitches, health and safety videos to product launches. Whatever the need or purpose video can really help your business and he’d love to talk and help you in any way he can.
He’s worked on countless programmes for the main broadcasters but really finds the reward of creating videos comes when he creates video that truly helps businesses and fellow freelancers.