5 ways to set goals for yourself and your business


Stephen Covey, author of the best-seller Seven Habits of Highly Effective People once said we should all “begin with the end in mind.” Having clear objectives is statistically proven to drive achievement, but in real life we’re often already halfway through one of life’s journeys before we figure out where we’re going, and better still where we want to be!

Working with a coach can be an excellent investment in your personal and business development. With the skilled guidance of a coach, you can more quickly identify personal and business objectives and decide how you will go about achieving them.

If you’re just starting out, you might not have the time or the money to invest in engaging a coach. However, I have a few tips that I can share with you about focusing your mind on your goals and putting your plans into action.

1. Define your Outcome

Recently, I asked a roomful of people the most important thing when setting out on a long journey. Surprisingly few said that you need to know the destination. Your outcome, however, is vital. If you don’t have this clear, how will you know if you’re doing the right things? What does success look like for you? How will it feel when you’re achieving your goal?


Sometimes the end in mind seems further than it really is

2. Assess your Situation

Think about where you are now. What are you spending your time doing? Is it moving you closer to where you want to be? If the answer to the second question is no, the next section is particularly important.3

3. Evaluate your Choices

What options or opportunities are open to you? What are the consequences of each of those choices? What choices are likely to have the best outcome for you or your business.

4. Decide your Actions

This is where you need to get real. Which of your choices are you going to take action on? Where will you start? What obstacles might you face? How willing are you, on a scale of 1-10, to carry out your actions?

5. Review your Results

There is no achievement without recognition of results. How are you going to know when you’ve fulfilled your goals? When will you review your progress? Put some time in your diary to give yourself a performance review and decide where to go next.

With these simple set of steps, it’s much easier to focus on what you want to achieve and get yourself motoring towards success!

1 Comment

  • Emma Byrne (@SciWriBy)

    This is certainly something I need to print out and paste on my office wall. I’m pretty good at setting the destination, but not so good at paying attention to my current situation – I often find that I’ve worked very hard on something that feels inspiring but that is completely unrelated to my most important goals! (That moment when I absolutely, positively have to design new business cards, for example… I know that I should really be using my time better.)

    Thank you for sharing your expertise.


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